Four devices, from the car interior to large volumes. Programmable diffusion, cold-air nebulization, capsule refills.
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We learned to scent your spaces. To compose the air you breathe. But one threshold remained where your signature stopped short: the bathroom door.
APM Body Care was born to cross it. A range of care products that carries the olfactory experience through to the most intimate gesture: the hot water of the morning, the lather that wraps around you, the cream worked slowly into the skin. Body care becomes the last chapter of your olfactory story.
The Body Care rangeSince it was founded in 2011, APM Parfum has imagined exclusive bespoke fragrances for many sectors: luxury hospitality, spas, the automotive industry, medical practices, banks and retail.
We come to you: floor area, circulation, ceiling height, materials, ventilation.
Several formulas built around distinct worlds. Materials from Grasse, alcohol-free.
You smell, you set aside, you come back. At your own pace, over several days if needed.
The formula is diffused in your space, in real conditions, over several weeks.
It belongs to you and is composed for no one else. Refills and follow-up included.
Once upon a time, a lover of perfume from Casablanca, Morocco. Latifa Asri tells the world through her fragrances. She travels it, endlessly in search of extraordinary essences. Floral, woody, oriental — the compositions she selects are worked with the greatest care.
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All our fragrances undergo strict testing and comply with the European regulations of IFRA (International Fragrance Association) and REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals), quality standards that protect health, the environment and the consumer.
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Set in the heart of Casablanca, the APM Workshop redefines the experience of ambient fragrance, for individuals and businesses alike.
We combine bespoke creation with advanced diffusion solutions to turn every project into a distinctive olfactory identity. Come and discover our exclusive collection of fragrances, try our technologies and pitch your most ambitious ideas to our experts.
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